Words Worth was engaged to develop a visual merchandising toolkit for the ASICS badminton and indoor court footwear for Autumn/Winter 2019.
The toolkit illustrates the retail display possibilities of the Court Control FF and GEL-Blade 7 shoes. Abstract wave graphics were created to represent the flexibility, cushioning and lightweight qualities of the footwear.
The toolkit features imagery of Singaporean national badminton player Derek Wong, an ASICS athlete and two-time Olympian (2012, 2016).
The toolkit was applied to in-store communications and visual merchandising across stores in Southeast Asia.