To introduce the Tissot Chrono XL NBA Collector watch to the Singapore market and announce the renewal of Tissot’s partnership with NBA, Tissot (Swatch Group) engaged us to create a campaign.
Titled “Big Time”, the campaign – expressed via video and photos – features three local personalities of different backgrounds who share a common love for basketball. They are: professional basketball player and coach, Wong Wei Long; dancer and YouTube star, Benzo; and actor Ayden Sng.
The campaign culminated in a basketball clinic conducted by Wei Long at his acadmy, Scholar Basketball Academy. At the clinic, attendees could view the limited edition timepiece, engage in a friendly basketball competition with our local personalities, and some even walked away with signed basketballs by Wong Wei Long, capping off the Singapore launch of the watch with a slam dunk.