Category: works
adidas Originals Flagship Store Launch Campaign
adidas Originals engaged Words Worth to activate a launch campaign in conjunction with the opening of Southeast Asia's largest adidas Originals flagship store in VivoCity, Singapore. The hybrid campaign spanned online and offline platforms and ran from October 2020 to January 2021. The campaign, dubbed “Home of the Originals”, was an invitation to customers to [...]
Liverpool FC Official Store Opening
On January 10, Liverpool Football Club opened their first official store in Singapore at Bugis Junction in partnership with sports retailer Weston Corp. The event was graced by Liverpool former player Luis García and Her Excellency Kara Owen, British High Commissioner to Singapore, who cut the ribbon to officiate the store’s opening. The store brings [...]
Tissot NBA XL Collector Launch
To introduce the Tissot Chrono XL NBA Collector watch to the Singapore market and announce the renewal of Tissot’s partnership with NBA, Tissot (Swatch Group) engaged us to create a campaign. Titled “Big Time”, the campaign – expressed via video and photos – features three local personalities of different backgrounds who share a common love [...]
Booking.com and Grab Partnership Announcement
On 29 October 2019, Booking.com introduced a new in-app ride-hailing feature powered by a partnership with Southeast Asia’s premier ride-hailing app, Grab. Through the partnership, Booking.com app users traveling within Southeast Asia will be able to access affordable rides, hailed instantly and directly through the Booking.com app, powered by Grab. The announcement was followed by [...]
POCARI SWEAT SAF Day 2019 Campaign
To commemorate POCARI SWEAT dry sachets having been part of the Singapore Armed Forces combat ration pack for more than 20 years, POCARI SWEAT rolled out a campaign that would commemorate this partnership on SAF Day, celebrated annually on July 1. To communicate its hydrating effects, POCARI SWEAT encouraged the consumption of its dry sachets [...]