Tissot NBA XL Collector Launch

To introduce the Tissot Chrono XL NBA Collector watch to the Singapore market and announce the renewal of Tissot’s partnership with NBA, Tissot (Swatch Group) engaged us to create a campaign.

Titled “Big Time”, the campaign – expressed via video and photos – features three local personalities of different backgrounds who share a common love for basketball. They are: professional basketball player and coach, Wong Wei Long; dancer and YouTube star, Benzo; and actor Ayden Sng.

The campaign culminated in a basketball clinic conducted by Wei Long at his acadmy, Scholar Basketball Academy. At the clinic, attendees could view the limited edition timepiece, engage in a friendly basketball competition with our local personalities, and some even walked away with signed basketballs by Wong Wei Long, capping off the Singapore launch of the watch with a slam dunk.